"How'd
you happen to hear about us?", the shop
owner asked.
"Found
you on the web", was the reply.
This
barbershop only gets four or five new customers
a month via their one page website. But with
repeat business at about 75% and their monthly
server hosting about the cost of a single haircut,
their website is a profitable medium.
Their
first website, done by the owner himself, didn't
bring in any business at all. Finally they hired
a company who produced a more professional-looking,
more effective site and set it up so the search
engines would bring visitors.
When
you consider that Internet use is steadily increasing,
their business should increase as well. Also,
since this shop specializes in professional, good
work - their photos of hairstyles helps convince
customers to drive out of their way to come here.
Most
business could profit much more from the web,
but let's take a look at how even this type
of business could better utilize its website..
First,
it could allow customers to sign up for haircut
reminders. A form could allow the customer to
choose how often to be reminded (@ 3 weeks,
2, 4, etc.) automatically via email, and even
allow them to schedule their own appointments
by keeping the appointment calendar online and
having code to guide things along and coordinate
with in-store appointments.
The
site could have photos showing extra services
and any products sold, perhaps offering online
specials. Products could even be sold online
so that you make money even while you sleep!
Also,
while their page looks nice, it lacks marketing
savvy. Re-writing their text could make it even
more effective.
Now
that we've taken a business that is normally
thought an unlikely prospect for effective web
use and shown how profits can be boosted via
the Internet, why not let us show you how the
Web can help YOUR business?
Valley
TechNologies
262.673.1979
414.828.2668
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